Gravity @ Web 2.0 Summit
Earlier this afternoon I had a chance to preview some of the exciting stuff we’ve been working on at Gravity on stage at the Web 2.0 Summit in San Francisco. For those of you that couldn’t attend, you can catch the video on YouTube here.
Here’s a recap of what I talked about on stage:
Information overload. The internet is overloaded with information, and everyday it gets more unwieldy: 90 million tweets per day, 35 hours of video uploaded per minute, 1.6 million blog posts per day. With so much information created on a daily basis, it’s hard to find what you’re looking for and to know what you’ve missed.
The Interest Graph. Gravity’s answer is the Interest Graph: an online representation of your real world interests and a new lens through which to view the internet. Your interest graph is your own personal electromagnet. It pulls the best stuff to you based on your interests and leaves all the noise at a safe distance where it can’t distract you. We build your interest graph by analyzing social data (like tweets, retweets, status updates, likes and shares) to create a holistic view of who you are and what you’re interested in.
Twinterest. To see your interest graph today, you can play Twinterest. Twinterest is a Twitter-based game that analyzes your tweets to figure out what you’re interested in and shows how your interests compare to your friends’. It’s the first game built on our platform. You can read more about Twinterest here.
The Orbit. I also previewed The Orbit – a newsfeed built by your interest graph. It automagically finds the best content on the web for the topics you care about.
Our Platform. Lastly, and most importantly, I talked about the platform we’re building. Gravity’s mission is to help the right information find you. We’re building a platform that we’ll let any website to tap into the Interest Graph so that it can deliver a personal experience to you.
I’ll follow up with a more detailed post soon about projects at Gravity and how Gravity uses social data to deliver personal experiences. Be sure to follow us on Twitter to stay in the loop.
